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About Us

Ruffles^® is famous for two things: the ridges on our chips, the fact that we’re the Official Chip of the NBA, and the best chip flavors the game has ever tasted. Okay, so maybe it’s three things.

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Inspired by knights armor. Born from a single sketch from @theshoesurgeon. Swipe to see how the all-new Armored Ridge Tops came to life. Even better, score a chance to win a pair now. Link in bio. NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 US/DC, 18+ (19+ for AL and NE). Void where prohibited. Begins 5/22/21, 12:00:00 p.m. ET & ends 6/25/21, 11:59:59 p.m. ET. Multiple entry periods apply. Limit one play per person/email address per day. See Official Rules at RufflesSneakers.com for complete details. Subject to Official Rules. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024. © 2021 Frito-Lay North America, Inc.
OG for a reason.
Epic style from every angle. You could win an exclusive pair of the Armored Ridge Tops by hitting the link in the bio. NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 US/DC, 18+ (19+ for AL and NE). Void where prohibited. Begins 5/22/21, 12:00:00 p.m. ET & ends 6/25/21, 11:59:59 p.m. ET. Multiple entry periods apply. Limit one play per person/email address per day. See Official Rules at RufflesSneakers.com for complete details. Subject to Official Rules. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024. © 2021 Frito-Lay North America, Inc.
Get that cheddar
Swipe through the style features that make the Armored Ridge Tops truly one-of-a-kind. And ICYMI, you can still sign up for the chance to win a pair now. Link in bio. NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 US/DC, 18+ (19+ for AL and NE). Void where prohibited. Begins 5/22/21, 12:00:00 p.m. ET & ends 6/25/21, 11:59:59 p.m. ET. Multiple entry periods apply. Limit one play per person/email address per day. See Official Rules at RufflesSneakers.com for complete details. Subject to Official Rules. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024. © 2021 Frito-Lay North America, Inc.
Hiking essentials. : @brizzididthat
Makin’ it IG official.
IYKYK. @theshoesurgeon suited up in knights armor in our new spot. And now is your chance to own the Armored Ridge Top sneakers from Ruffles that he designed. Link in bio to enter the giveaway. Open only to legal residents of the 50 US/DC, 18+ (19+ for AL and NE). Void where prohibited. Begins 5/22/21, 12:00:00 p.m. ET & ends 6/25/21, 11:59:59 p.m. ET. Multiple entry periods apply. Limit one play per person/email address per day. See Official Rules at RufflesSneakers.com for complete details. Subject to Official Rules. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024. © 2021 Frito-Lay North America, Inc.